What option does the Product Owner have when a customer adds a new feature during an ongoing sprint?

The Product Owner's role involves maximizing the value of the team’s work and managing the product backlog, which includes prioritizing features and requirements. When a customer proposes a new feature during an ongoing sprint, the most effective course of action is to introduce that new feature in the next Sprint Planning session. This approach allows the team to maintain focus on the work agreed upon for the current sprint while ensuring that the new feature is considered and prioritized properly for future work.

Incorporating the feature into the upcoming Sprint Planning enables the Product Owner to evaluate its importance relative to existing backlog items and make informed decisions about prioritization, resource allocation, and scope within the next sprint. It ensures that the team can properly assess their capacity and the implications of adding new work, rather than disrupting their current sprint.

Introducing a feature during a sprint is generally discouraged as it can impact the team's productivity and focus on achieving their current goals. Therefore, utilizing the next Sprint Planning for such discussions allows for a more organized approach to managing changes in requirements.