How often should customer satisfaction be measured in a Scrum framework?

Measuring customer satisfaction frequently aligns well with Agile principles and the Scrum framework, where a focus on delivering value to the customer is paramount. By assessing customer satisfaction on a regular basis, the Scrum Team can ensure that they are meeting customer needs and expectations. This ongoing feedback loop allows for quick adjustments and enhancements to the product, ensuring that the development efforts are still aligned with the customer's desires and requirements.

In Scrum, customer feedback can drive improvements, influence the product backlog, and help prioritize features that enhance value. Regular inquiry into customer satisfaction facilitates a proactive approach to product development rather than a reactive one, ensuring that the product evolves in accordance with user needs throughout its lifecycle.

Measuring customer satisfaction only at specific points, such as at the end of a sprint, during a product release, or after project completion, would limit opportunities for feedback and the ability to iterate quickly. This could lead to misalignments between what is being developed and what customers actually want, potentially resulting in lost value and satisfaction. Regular measurement promotes continuous improvement, a core tenet of Scrum.