How frequently should the Product Owner communicate their product vision?

The correct approach for a Product Owner to communicate their product vision is to do so "early and often." This ongoing communication is crucial because it helps ensure that all team members, stakeholders, and anyone involved have a clear and shared understanding of the product's direction and objectives. By frequently discussing the product vision, the Product Owner can adapt to changes in customer feedback, market conditions, and development progress.

Consistent communication fosters collaboration among team members and stakeholders, providing regular opportunities for alignment and clarifying any misunderstandings. This approach also helps maintain motivation and engages the team, ensuring that everyone remains focused on achieving the desired outcomes throughout the project lifecycle.

In contrast, communicating the vision at specific intervals, such as just at the start of every Sprint, during reviews, or only once, would limit the effectiveness of the vision. It would miss opportunities to adjust to new insights or changes over time, which is essential in Agile environments where responsiveness and adaptability are key.